With the completion of the Athletic Department Five-Year Plan (2013-2017) this spring, the Pacific Athletic Foundation (PAF) is proud to announce a cumulative increase of $1.1 million dollars in cash donations. The five-year amount raised - $1,918,467- was a 144% increase as from the previous five years (2008-2012), when the PAF raised $784,861.
In 2011, the Pacific Athletics Department released a strategic five-year plan. As part of the plan, the Athletics Annual Fund was given a set of goals, which included increasing the net cash donations by $50,000 per year – growing the overall annual fundraising total from $142,000 in 2012 to over $450,000 by the end of 2017.
To begin the planning process, a committee was formed of approximately 25 individuals consisting of Athletics staff, PAF Board members and donors - led by Director of Athletics, Ted Leland. After a series of meetings from September – November in 2011, it was determined there was a need to focus on, (1) re-energizing the Athletics Annual Fund and (2) growing cash donations and memberships. The first step was going back to the original name, the Pacific Athletic Foundation, along with a new logo. It was followed up by a marketing campaign to launch the new brand during the 2013 PAF Fund Drive.
Also, during the rebrand, the PAF Impact Fund was created. The Impact Fund is a reinvestment fund used to enhance the Pacific student-athlete experience. Since 2013, the Impact Fund has supported a number of projects including:
- Weight Training Enhancement Technology
- A recruiting fund for all coaches
- i-Pads for all student-athletes
- Training table meals for all athletes
- Increased athletics academic support staffing