PAF Finishes Five-Year Plan With $1.1 Million Increase

With the completion of the Athletic Department Five-Year Plan (2013-2017) this spring, the Pacific Athletic Foundation (PAF) is proud to announce a cumulative increase of $1.1 million dollars in cash donations. The five-year amount raised - $1,918,467- was a 144% increase as from the previous five years (2008-2012), when the PAF raised $784,861.

In 2011, the Pacific Athletics Department released a strategic five-year plan. As part of the plan, the Athletics Annual Fund was given a set of goals, which included increasing the net cash donations by $50,000 per year – growing the overall annual fundraising total from $142,000 in 2012 to over $450,000 by the end of 2017.

To begin the planning process, a committee was formed of approximately 25 individuals consisting of Athletics staff, PAF Board members and donors - led by Director of Athletics, Ted Leland.  After a series of meetings from September – November in 2011, it was determined there was a need to focus on, (1) re-energizing the Athletics Annual Fund and (2) growing cash donations and memberships. The first step was going back to the original name, the Pacific Athletic Foundation, along with a new logo. It was followed up by a marketing campaign to launch the new brand during the 2013 PAF Fund Drive.

Also, during the rebrand, the PAF Impact Fund was created. The Impact Fund is a reinvestment fund used to enhance the Pacific student-athlete experience. Since 2013, the Impact Fund has supported a number of projects including:

  1. Weight Training Enhancement Technology
  2. A recruiting fund for all coaches
  3. i-Pads for all student-athletes
  4. Training table meals for all athletes
  5. Increased athletics academic support staffing
In addition to the cumulative cash increase, PAF cash membership has increased by 86% and Fund Drive volunteer participation has increased by 111% throughout the five-year period.
"I couldn't be happier with the growth of the PAF over the five-year period. Our goal was to bring energy to the Foundation, grow memberships and dollars raised, and be transparent with how the money raised was being spent. I am happy to report that all of these have happened" said Ted Leland.
"It is great to see the accomplishments of the PAF over the past five years. We couldn't have done it without the loyal support of the PAF donors, volunteers, and Board members" explained Chris Lynn, Associate Athletic Director for Development. "Establishing the Impact Fund was a key element in our success because it gave us the opportunity to reinvest in our student-athletes."
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